Two
world-renowned strategists detail the seven leadership imperatives for
transforming companies in the new digital
era.
Digital transformation is critical. But
winning in today's world requires more than digitization. It requires
understanding that the nature of competitive advantage has shifted--and
that being digital is not enough.
In Beyond
Digital, Paul Leinwand and Matt Mani from Strategy&, PwC's global
strategy consulting business, take readers inside twelve companies and how they
have navigated through this monumental shift: from Philips's reinvention from a
broad conglomerate to a focused health technology player, to Cleveland Clinic's
engagement with its broader ecosystem to improve and expand its leading patient
care to more locations around the world, to Microsoft's overhaul of its global
commercial business to drive customer outcomes. Other case studies include
Adobe, Citigroup, Eli Lilly, Hitachi, Honeywell, Inditex, Komatsu, STC Pay, and
Titan.
Building on a major new body of research, the authors
identify the seven imperatives that leaders must follow as the digital age
continues to evolve:
- Reimagine your company's place in the
world - Embrace and create value via ecosystems
- Build a system
of privileged insights with your customers - Make your organization
outcome-oriented - Invert the focus of your leadership
team - Reinvent the social contract with your people
- Disrupt
your own leadership approach
Together, these seven
imperatives comprise a playbook for how leaders can define a bolder purpose and
transform their organizations.
About the Author: Paul Leinwand is an
adviser and thought leader on strategy, growth, and capability building for
Strategy&, PwC's global strategy consulting business, who has guided
executive teams across multiple industries for over two decades. He is also an
adjunct professor of strategy at Northwestern University's Kellogg School of
Management. He writes regularly for Harvard Business Review,
and his work also appears in strategy+business magazine,
Forbes.com, and other publications.
Mahadeva Matt
Mani is an adviser to executives across industries on business model
transformation and operating performance improvement for Strategy&. He
leads PwC's transformation platform and has worked with dozens of companies
across the globe on their transformation efforts over the past 25
years.
You can find the authors on LinkedIn.
